Experiential Exhibit Marketing for Today’s Audience

Experiential Exhibit Marketing for Today’s Audience

According to Jim Gilmore, author of “The Experience Economy” he states: “When it comes to exhibitors, in general, the better booths confine themselves to a singular focus, a tightly constructed theme that actively engages guests in activities” 1. Create immersive...
How to Add Gamification to your Trade Show Strategy

How to Add Gamification to your Trade Show Strategy

Customer Engagement Amplified  Gamification is exciting because it can drive attendee traffic, capture leads and secure important research data on your product or service and be fun all at the same time.  According to Jane McGonigal, Game Designer and author of...
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