by Ray Cruz | Mar 2, 2023 | Business, Design, Exhibits, Marketing, Tips & Tricks
There’s nothing better than a trade show to connect face-to-face with customers and build new sales leads. But bringing people into your booth is only the first step in gaining new customers – it’s just as important to have in-booth marketing while they are there....
by Ray Cruz | Feb 2, 2023 | Business, Exhibits, Marketing, News, Tips & Tricks
When planning for a trade show, many exhibitors focus on what customers will see at the show – not on what they’ll hear in the days, weeks and months before. But thinking about how you will market your brand to customers before they visit your booth is just as...
by Ray Cruz | Jan 5, 2023 | Design, Exhibits, News, Tips & Tricks
When it comes to your trade show exhibit, selecting the right booth size and location is critical to your event presence. Your booth space has to be large enough to effectively showcase your products or services, conduct necessary presentations and meetings, and store...
by Ray Cruz | Oct 31, 2022 | Business, Design, Events, Exhibits, Marketing, Tips & Tricks
An effective exhibit design is key to a successful trade show experience for any exhibitor. The design needs to help differentiate that company from their competition and be visually appealing, but also be an inviting space for their attendee to create meaningful...
by Ray Cruz | Jul 24, 2020 | Business, Events, Exhibits, Marketing, Tips & Tricks
With threats like the coronavirus—now more than ever—we are all concerned about how to protect ourselves from harmful bacteria and viruses. Research has indicated that Ultra-violet (UV) and Blue-violet blue light can be an effective way to destroy germs. Hospitals...
by Ray Cruz | Jan 28, 2016 | Tips & Tricks
Exhibiting at a trade show can be a significant marketing investment, and take a large part of your marketing budget. How can you participate at a key trade show, without breaking your budget? With a little strategic trade show marketing, you can have your exhibit...
