Managing the COVID-19 Impact on Your 2020 Trade Shows

Managing the COVID-19 Impact on Your 2020 Trade Shows

Conferences and public events are being greatly impacted by the COVID-19 virus as seen over the past 30 days. The threat is serious and specific steps are being taken in an effort to contain the virus. The CDC suggests “Know the facts about coronavirus and help stop...
Customer Engagement Strategies for the Trade Show

Customer Engagement Strategies for the Trade Show

Cultivating New and Existing Customers Technology is changing the way we interact, engage and support customers. By the time your customer reaches the trade show floor, they have engaged your company through one of many communication channels. Trade shows are a unique...

What I’ve Learned

By Larry Holtz Director/Partner, Star Incorporated Hello! My name is Larry Holtz and I’m the Director/Partner of Star Incorporated, an industry leader in exhibits, trade shows, and events solutions. Over the past 40 years in this business of designing and building...
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