by Ray Cruz | Feb 2, 2023 | Business, Exhibits, Marketing, News, Tips & Tricks
When planning for a trade show, many exhibitors focus on what customers will see at the show – not on what they’ll hear in the days, weeks and months before. But thinking about how you will market your brand to customers before they visit your booth is just as...
by Ray Cruz | Oct 31, 2022 | Business, Design, Events, Exhibits, Marketing, Tips & Tricks
An effective exhibit design is key to a successful trade show experience for any exhibitor. The design needs to help differentiate that company from their competition and be visually appealing, but also be an inviting space for their attendee to create meaningful...
by Ray Cruz | Jan 5, 2021 | Business, Lifestyle
Star launched this week a new line of products called Star Pod—aimed at the evolving work environment. The self-standing personal work modules accommodate from 1-4 people, and offer varying levels of privacy and other customization options. It’s a product category...
by Ray Cruz | Jan 3, 2021 | Business, Press Release
FOR IMMEDIATE RELEASE Chicago, Illinois, January 4, 2021—Star Incorporated, an exhibit company with over fifty years of proven success in the trade show and events industry—launched a line of customizable modular, personal spaces as a continuation of its business...
by Ray Cruz | Jul 24, 2020 | Business, Events, Exhibits, Marketing, Tips & Tricks
With threats like the coronavirus—now more than ever—we are all concerned about how to protect ourselves from harmful bacteria and viruses. Research has indicated that Ultra-violet (UV) and Blue-violet blue light can be an effective way to destroy germs. Hospitals...
by Ray Cruz | May 12, 2020 | Business, Design, Events, Exhibits, Marketing, Press Release, Technology
FOR IMMEDIATE RELEASE Chicago, Illinois, May 12, 2020—Star Incorporated, an event and trade show solutions provider of exhibits, graphics, and event services with over fifty years of proven success in the industry, launched its new virtual exhibit, event, and...
