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Celebrating 60 Years: A Q&A Retrospective and Outlook with Larry Holtz and Ray Cruz

Celebrating 60 Years: A Q&A Retrospective and Outlook with Larry Holtz and Ray Cruz

by Star Marketing | Apr 25, 2023 | Business, Design, Lifestyle, News

Celebrating 60 years in business is a milestone for any company, but that’s especially true in the trade show industry. Star, a full-service exhibit company that designs and creates custom exhibits for trade shows, conferences, and other events, has continued to grow...
Trade Show Marketing Series Part 2: In-Booth Marketing

Trade Show Marketing Series Part 2: In-Booth Marketing

by Ray Cruz | Mar 2, 2023 | Business, Design, Exhibits, Marketing, Tips & Tricks

There’s nothing better than a trade show to connect face-to-face with customers and build new sales leads. But bringing people into your booth is only the first step in gaining new customers – it’s just as important to have in-booth marketing while they are there....
Trade Show Marketing Series Part 1: Pre-trade Show Marketing

Trade Show Marketing Series Part 1: Pre-trade Show Marketing

by Ray Cruz | Feb 2, 2023 | Business, Exhibits, Marketing, News, Tips & Tricks

When planning for a trade show, many exhibitors focus on what customers will see at the show – not on what they’ll hear in the days, weeks and months before. But thinking about how you will market your brand to customers before they visit your booth is just as...
Effective Trade Show Exhibit Design

Effective Trade Show Exhibit Design

by Ray Cruz | Oct 31, 2022 | Business, Design, Events, Exhibits, Marketing, Tips & Tricks

An effective exhibit design is key to a successful trade show experience for any exhibitor. The design needs to help differentiate that company from their competition and be visually appealing, but also be an inviting space for their attendee to create meaningful...
Modular Workspaces: Meeting the Needs of the Evolving Work Environment

Modular Workspaces: Meeting the Needs of the Evolving Work Environment

by Ray Cruz | Jan 5, 2021 | Business, Lifestyle

Star launched this week a new line of products called Star Pod—aimed at the evolving work environment. The self-standing personal work modules accommodate from 1-4 people, and offer varying levels of privacy and other customization options. It’s a product category...
Star Launches Line of Customizable Modular Workspaces

Star Launches Line of Customizable Modular Workspaces

by Ray Cruz | Jan 3, 2021 | Business, Press Release

FOR IMMEDIATE RELEASE Chicago, Illinois, January 4, 2021—Star Incorporated, an exhibit company with over fifty years of proven success in the trade show and events industry—launched a line of customizable modular, personal spaces as a continuation of its business...
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Recent Posts

  • Celebrating 60 Years: A Q&A Retrospective and Outlook with Larry Holtz and Ray Cruz
  • Trade Show Marketing Series Part 2: In-Booth Marketing
  • Trade Show Marketing Series Part 1: Pre-trade Show Marketing
  • Top 5 Things to Consider When Selecting Your Booth Size
  • Effective Trade Show Exhibit Design

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Star Incorporated
38W636 US Highway 20
Elgin, IL 60124-8119

info@starincorporated.com
800.752.7205

CONTACT US

Star Incorporated
38W636 US Highway 20
Elgin, IL 60124-8119

info@starincorporated.com
800.752.7205

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