by Star Marketing | Apr 25, 2023 | Business, Design, Lifestyle, News
Celebrating 60 years in business is a milestone for any company, but that’s especially true in the trade show industry. Star, a full-service exhibit company that designs and creates custom exhibits for trade shows, conferences, and other events, has continued to grow...
by Ray Cruz | Mar 2, 2023 | Business, Design, Exhibits, Marketing, Tips & Tricks
There’s nothing better than a trade show to connect face-to-face with customers and build new sales leads. But bringing people into your booth is only the first step in gaining new customers – it’s just as important to have in-booth marketing while they are there....
by Ray Cruz | Feb 2, 2023 | Business, Exhibits, Marketing, News, Tips & Tricks
When planning for a trade show, many exhibitors focus on what customers will see at the show – not on what they’ll hear in the days, weeks and months before. But thinking about how you will market your brand to customers before they visit your booth is just as...
by Ray Cruz | Oct 31, 2022 | Business, Design, Events, Exhibits, Marketing, Tips & Tricks
An effective exhibit design is key to a successful trade show experience for any exhibitor. The design needs to help differentiate that company from their competition and be visually appealing, but also be an inviting space for their attendee to create meaningful...
by Ray Cruz | Jan 5, 2021 | Business, Lifestyle
Star launched this week a new line of products called Star Pod—aimed at the evolving work environment. The self-standing personal work modules accommodate from 1-4 people, and offer varying levels of privacy and other customization options. It’s a product category...
by Ray Cruz | Jan 3, 2021 | Business, Press Release
FOR IMMEDIATE RELEASE Chicago, Illinois, January 4, 2021—Star Incorporated, an exhibit company with over fifty years of proven success in the trade show and events industry—launched a line of customizable modular, personal spaces as a continuation of its business...
