STAR BLOG
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Trade Show Marketing Series Part 1: Pre-trade Show Marketing
When planning for a trade show, many exhibitors focus on what customers will see at the show – not on what they’ll hear in the days, weeks and months before. But thinking about how you will market...
Top 5 Things to Consider When Selecting Your Booth Size
When it comes to your trade show exhibit, selecting the right booth size and location is critical to your event presence. Your booth space has to be large enough to effectively showcase your products or services, conduct necessary presentations and meetings, and store necessary trade show items and equipment.
Effective Trade Show Exhibit Design
An effective exhibit design is key to a successful trade show experience for any exhibitor. The design needs to help differentiate that company from their competition and be visually appealing, but also be an inviting space for their attendee to create meaningful engagement — and ultimately — foster business opportunities for that company.
Modular Workspaces: Meeting the Needs of the Evolving Work Environment
Star launched this week a new line of products called Star Pod—aimed at the evolving work environment. The self-standing personal work modules accommodate from 1-4 people, and offer varying levels...
Star Launches Line of Customizable Modular Workspaces
FOR IMMEDIATE RELEASE Chicago, Illinois, January 4, 2021—Star Incorporated, an exhibit company with over fifty years of proven success in the trade show and events industry—launched a line of...
UV Lights and Other Virus Protection for Trade Shows
With threats like the coronavirus—now more than ever—we are all concerned about how to protect ourselves from harmful bacteria and viruses. Research has indicated that Ultra-violet (UV) and...
Star Launches Virtual Exhibit, Events, and Environment Services
FOR IMMEDIATE RELEASE Chicago, Illinois, May 12, 2020—Star Incorporated, an event and trade show solutions provider of exhibits, graphics, and event services with over fifty years of proven success...
Incorporating Virtual Exhibits into Your Event Program: A Q&A with Larry Holtz
We sat with Larry Holtz, Partner at Star—to talk about the latest virtual exhibit trends spurred on by COVID-19, and how virtual exhibits applies to the exhibit and events industry. Q: What is a...
Experiential Exhibit Marketing for Today’s Audience
According to Jim Gilmore, author of “The Experience Economy” he states: “When it comes to exhibitors, in general, the better booths confine themselves to a singular focus, a tightly constructed...