STAR BLOG
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Celebrating 60 Years: A Q&A Retrospective and Outlook with Larry Holtz and Ray Cruz
Celebrating 60 years in business is a milestone for any company, but that’s especially true in the trade show industry.
Trade Show Marketing Series Part 2: In-Booth Marketing
There’s nothing better than a trade show to connect face-to-face with customers and build new sales leads. But bringing people into your booth is only the first step in gaining new customers – it’s...
Trade Show Marketing Series Part 1: Pre-trade Show Marketing
When planning for a trade show, many exhibitors focus on what customers will see at the show – not on what they’ll hear in the days, weeks and months before. But thinking about how you will market...
Top 5 Things to Consider When Selecting Your Booth Size
When it comes to your trade show exhibit, selecting the right booth size and location is critical to your event presence. Your booth space has to be large enough to effectively showcase your products or services, conduct necessary presentations and meetings, and store necessary trade show items and equipment.
Effective Trade Show Exhibit Design
An effective exhibit design is key to a successful trade show experience for any exhibitor. The design needs to help differentiate that company from their competition and be visually appealing, but also be an inviting space for their attendee to create meaningful engagement — and ultimately — foster business opportunities for that company.
Modular Workspaces: Meeting the Needs of the Evolving Work Environment
Star launched this week a new line of products called Star Pod—aimed at the evolving work environment. The self-standing personal work modules accommodate from 1-4 people, and offer varying levels...
Star Launches Line of Customizable Modular Workspaces
FOR IMMEDIATE RELEASE Chicago, Illinois, January 4, 2021—Star Incorporated, an exhibit company with over fifty years of proven success in the trade show and events industry—launched a line of...
UV Lights and Other Virus Protection for Trade Shows
With threats like the coronavirus—now more than ever—we are all concerned about how to protect ourselves from harmful bacteria and viruses. Research has indicated that Ultra-violet (UV) and...
Star Launches Virtual Exhibit, Events, and Environment Services
FOR IMMEDIATE RELEASE Chicago, Illinois, May 12, 2020—Star Incorporated, an event and trade show solutions provider of exhibits, graphics, and event services with over fifty years of proven success...