by Ray Cruz | Oct 31, 2022 | Business, Design, Events, Exhibits, Marketing, Tips & Tricks
An effective exhibit design is key to a successful trade show experience for any exhibitor. The design needs to help differentiate that company from their competition and be visually appealing, but also be an inviting space for their attendee to create meaningful...
by Ray Cruz | May 12, 2020 | Business, Design, Events, Exhibits, Marketing, Press Release, Technology
FOR IMMEDIATE RELEASE Chicago, Illinois, May 12, 2020—Star Incorporated, an event and trade show solutions provider of exhibits, graphics, and event services with over fifty years of proven success in the industry, launched its new virtual exhibit, event, and...
by Ray Cruz | May 5, 2020 | Business, Design, Events, Exhibits, Marketing
We sat with Larry Holtz, Partner at Star—to talk about the latest virtual trends spurred on by COVID-19, and how virtual exhibits applies to the exhibit and events industry. Q: What is a virtual exhibit? A virtual exhibit is a type of interactive, and immersive 3D...
by admin | Feb 13, 2018 | Design
By Larry Holtz Director/Partner, Star Incorporated It’s certainly true that many things have changed in the trade show industry over the past 75 years. Having had over 40 years in this business myself, I have seen first-hand this remarkable evolution. Venues have...
by admin | Apr 29, 2016 | Design
From about the 1930’s to the 1960’s, design was specific to architecture, furniture, and graphics. This era of design was called mid-century design, giving prominence to designs and designers that came about the middle of the 20th century. The mid-century modern...
by admin | Mar 30, 2016 | Design
One of the many challenges with any booth design is how to integrate your name and marketing messages on the exhibit for maximum impact to help draw potential clients into your booth space. Form and function play a vital role, and it’s important to find the...
