Design Fundamentals

By Larry Holtz Director/Partner, Star Incorporated It’s certainly true that many things have changed in the trade show industry over the past 75 years. Having had over 40 years in this business myself, I have seen first-hand this remarkable evolution. Venues have...

Mid-Century Modern Design and Today’s Exhibit

  From about the 1930’s to the 1960’s, design was specific to architecture, furniture, and graphics. This era of design was called mid-century design, giving prominence to designs and designers that came about the middle of the 20th century. The mid-century modern...

Typography: Text Size vs. Viewing Distance

One of the many challenges with any booth design is how to integrate your name and marketing messages on the exhibit for maximum impact to help draw potential clients into your booth space. Form and function play a vital role, and it’s important to find the...

Form Follows Function

“Form (ever) follows function” is a principle that was coined by the American architect Louis Sullivan. The phrase has been associated with modern architecture and industrial design in the 20th century. The idea of the principle is that the shape or...
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