There’s nothing better than a trade show to connect face-to-face with customers and build new sales leads. But bringing people into your booth is only the first step in gaining new customers – it’s just as important to have in-booth marketing while they are there....

When planning for a trade show, many exhibitors focus on what customers will see at the show – not on what they’ll hear in the days, weeks and months before. But thinking about how you will market your brand to customers before they visit your booth is just as...

When it comes to your trade show exhibit, selecting the right booth size and location is critical to your event presence. Your booth space has to be large enough to effectively showcase your products or services, conduct necessary presentations and meetings, and store necessary trade show items and equipment.

An effective exhibit design is key to a successful trade show experience for any exhibitor. The design needs to help differentiate that company from their competition and be visually appealing, but also be an inviting space for their attendee to create meaningful engagement — and ultimately — foster business opportunities for that company.