by Ray Cruz | May 5, 2020 | Business, Design, Events, Exhibits, Marketing
We sat with Larry Holtz, Partner at Star—to talk about the latest virtual exhibit trends spurred on by COVID-19, and how virtual exhibits applies to the exhibit and events industry. Q: What is a virtual exhibit? A virtual exhibit is a type of interactive, and...
by Larry Holtz | Apr 2, 2020 | Marketing
According to Jim Gilmore, author of “The Experience Economy” he states: “When it comes to exhibitors, in general, the better booths confine themselves to a singular focus, a tightly constructed theme that actively engages guests in activities” 1. Create immersive...
by Ray Cruz | Mar 9, 2020 | Marketing
Customer Engagement Amplified Gamification is exciting because it can drive attendee traffic, capture leads and secure important research data on your product or service and be fun all at the same time. According to Jane McGonigal, Game Designer and author of...
by Larry Holtz | Mar 4, 2020 | Marketing
The Payoff for Attending a Trade Show Many companies find it very difficult to evaluate the true value behind attending a trade show. I believe most exhibitors have an easier time understanding and attaining an ROO (Return on Objectives) than they do on an ROI (Return...
by Ray Cruz | Feb 28, 2020 | Marketing
Making the important decision to exhibit at a trade show is difficult enough without having to be weighed down by doubts of whether or not it’s even worth it. Doubts from previous shows can creep in. Were there fewer attendees? Was another exhibit more attractive?...
by Ray Cruz | Feb 26, 2020 | Marketing
Strategic Marketing: A Check List There’s no denying that even two decades into the 21st Century, companies continue to recognize the high marketing and investment value of showcasing at a trade show—an interactive, visually-arresting way to push your company’s...
