Typography: Text Size vs. Viewing Distance

One of the many challenges with any booth design is how to integrate your name and marketing messages on the exhibit for maximum impact to help draw potential clients into your booth space. Form and function play a vital role, and it’s important to find the...

Choosing the Right Exhibit Space

Determining the type of exhibit space you need is one of the first things to decide on once you know you’re going to a trade show and your budget has been established. Inlines An inline, is just that, in-a-line, typically with other inline booths along the outside...

Venue Evaluation: Tips on Selecting the Best Site

Hopefully you’ve read my tips on how to find the best geographical location/city to host your event. Now you need to find the best venue in that city. If you missed the last blog you can catch up on it here. As you begin compiling your list of possibilities keep these...
Purchase vs Rental

Purchase vs Rental

If you are involved in the trade show exhibit industry, chances are you and your team have asked “Does it make more sense for us to purchase vs rental?” There is more to consider to this question than merely the numbers. But as an accounting manager, numbers are my...