Designed to raise awareness of the fact that even global advocacy campaigns must have strong local roots to succeed, ICCA’s new initiative seeks to translate the United States’ “ Meetings Mean Business” slogan into equivalent slogans in every language used by  ICCA’s members.

http://www.successfulmeetings.com/News/Research-and-White-Papers/ICCA-International-Association-Meetings-Mean-Business-Slogans/?t=head&cid=eltrMtgNews

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