Design Fundamentals

By Larry HoltzDirector/Partner, Star Incorporated It’s certainly true that many things have changed in the trade show industry over the past 75 years. Having had over 40 years in this business myself, I have seen first-hand this remarkable evolution, especially in...

The Evolving Trade Show

Is today’s trade show still relevant, or of value? These are crucial questions to ask as you’re evaluating your strategic marketing plan, and deciding on where to spend your precious marketing dollars to market your product or service. And for us at...