by Ray Cruz | Oct 31, 2022 | Business, Design, Events, Exhibits, Marketing, Tips & Tricks
An effective exhibit design is key to a successful trade show experience for any exhibitor. The design needs to help differentiate that company from their competition and be visually appealing, but also be an inviting space for their attendee to create meaningful...
by Ray Cruz | May 12, 2020 | Business, Design, Events, Exhibits, Marketing, Press Release, Technology
FOR IMMEDIATE RELEASE Chicago, Illinois, May 12, 2020—Star Incorporated, an event and trade show solutions provider of exhibits, graphics, and event services with over fifty years of proven success in the industry, launched its new virtual exhibit, event, and...
by Star Marketing | Feb 13, 2018 | Design
By Larry HoltzDirector/Partner, Star Incorporated It’s certainly true that many things have changed in the trade show industry over the past 75 years. Having had over 40 years in this business myself, I have seen first-hand this remarkable evolution, especially in...
by Star Marketing | Dec 4, 2015 | Design, Exhibits, Technology
In recent years, the inclusion of audiovisual components into a trade show booth has become virtually an absolute necessity. Without it, product marketing and the element of drawing attendees into the booth suffers. When prospective clients are able see a product and...
by Ray Cruz | Jul 10, 2014 | Marketing
Is today’s trade show still relevant, or of value? These are crucial questions to ask as you’re evaluating your strategic marketing plan, and deciding on where to spend your precious marketing dollars to market your product or service. And for us at...