by Ray Cruz | Mar 2, 2023 | Business, Design, Exhibits, Marketing, Tips & Tricks
There’s nothing better than a trade show to connect face-to-face with customers and build new sales leads. But bringing people into your booth is only the first step in gaining new customers – it’s just as important to have in-booth marketing while they are there....
by Ray Cruz | Feb 2, 2023 | Business, Exhibits, Marketing, News, Tips & Tricks
When planning for a trade show, many exhibitors focus on what customers will see at the show – not on what they’ll hear in the days, weeks and months before. But thinking about how you will market your brand to customers before they visit your booth is just as...
by Ray Cruz | Jan 28, 2016 | Tips & Tricks
Exhibiting at a trade show can be a significant marketing investment, and take a large part of your marketing budget. How can you participate at a key trade show, without breaking your budget? With a little strategic trade show marketing, you can have your exhibit...