Experiential Exhibit Marketing for Today’s Audience

Experiential Exhibit Marketing for Today’s Audience

According to Jim Gilmore, author of “The Experience Economy” he states: “When it comes to exhibitors, in general, the better booths confine themselves to a singular focus, a tightly constructed theme that actively engages guests in activities” 1. Create immersive...
Customer Engagement Strategies for the Trade Show

Customer Engagement Strategies for the Trade Show

Cultivating New and Existing Customers Technology is changing the way we interact, engage and support customers. By the time your customer reaches the trade show floor, they have engaged your company through one of many communication channels. Trade shows are a unique...